Introduction
If you’re planning to grow your website with organic traffic, the very first thing you should do is run a Basic SEO Analysis for Your Website. Think of it as checking the map before starting a road trip — you can drive blindly and hope Google magically sends traffic your way or you can understand the terrain and plan a smart route.
A proper SEO analysis shows you:
-
which keywords are worth targeting,
-
how much competition you’re dealing with,
-
whether your niche is realistic,
-
how long it may take to reach page one and
-
what kind of content your audience truly wants.
At SarmastDigital, we keep things simple, practical and beginner-friendly. No jargon. No complicated formulas. Just clear steps that help you understand your starting point and build a foundation that actually works. Let’s break it all down.
What Is Basic SEO Analysis?
A basic SEO analysis is a simple but powerful overview of your website’s potential in search engines. You’re not trying to become an SEO scientist here — you’re just gathering enough information to make smart decisions.
This analysis tells you:
-
How competitive your target keywords are
-
What your audience is searching for
-
Which content formats perform well in your niche
-
Who your real competitors are
-
How long you need to see results
-
And whether you need any off-page work (backlinks, mentions, PR)
Without this analysis, your SEO efforts are basically guesswork. With it, you gain clarity. You stop wasting time. And you finally start creating content that has a chance to rank.
Key Elements to Review in a Basic SEO Analysis
Keyword Difficulty
Not all keywords are friendly. Some are easy wins and some are so competitive you’d need a small army of backlinks to rank.
Tools to check KD:
-
Ahrefs
-
Ubersuggest
-
Moz
-
Semrush
General rule:
-
New websites → target 0–25 KD
-
Growing websites → target 25–40 KD
-
Anything above 60 → prepare for a marathon
SarmastDigital Tip:
Always combine medium keyword difficulty + real search demand. That’s where smart growth happens.
Search Volume Analysis
Search volume tells you how many people search for a keyword every month.
High volume doesn’t always mean good — sometimes it means extremely competitive.
Low volume doesn’t always mean bad — but if it’s zero, well… nobody cares.
Tools:
-
Google Keyword Planner
-
Ubersuggest
-
Keywords Everywhere
-
Semrush
What to look for:
-
Keywords with 100–1000 searches/month
-
Search intent that matches your topic
-
Phrases your ideal users naturally search
Cost of Off-Page SEO
Off-page SEO is everything that happens outside your website — mostly backlinks and brand mentions.
You can build:
-
guest posts
-
niche edits
-
sponsored articles
-
PR mentions
-
social signals
Cost range:
-
Free → if you do outreach manually
-
Affordable → small sites and niche blogs
-
Expensive → high-authority websites with strong reach
You don’t have to pay for links, but be realistic: in competitive niches, strong off-page signals speed things up dramatically.
Timeframe to Rank on Google
You’re not baking instant noodles — SEO takes time and the timeline depends heavily on your niche and competition.
| Keyword Type | Ranking Timeline |
|---|---|
| Low competition | 3–6 months |
| Medium | 6–12 months |
| High | 12+ months |
Factors that affect ranking:
-
Domain age
-
Backlinks
-
Content quality
-
Technical SEO
-
Keyword difficulty
-
Content consistency
Reality check:
SEO is long-term. But when it works, it becomes your best friend — bringing traffic even while you sleep.
Finding Top-Searched Keywords in Your Niche
Trends matter. Search behavior changes constantly.
Use:
Look for:
-
spikes in keyword interest
-
seasonal terms
-
“how to” questions
-
problem-based searches
These insights help you create content that people are actually looking for right now.
Identifying Popular Blog Topics
Want traffic? Give people the type of content they already enjoy.
Use these methods:
-
Check competitor blogs
-
Use BuzzSumo to find top-performing articles
-
Explore Google’s “People Also Ask”
-
Scan Reddit and Quora questions
Topics that always perform well:
-
Step-by-step guides
-
Lists (Top 10, Best Tools…)
-
Tutorials
-
Problem + solution formats
-
Beginner-friendly explanations
Understanding Your Competitors
Your competitors already did half the work for you.
All you have to do? Study them.
Using Ahrefs or Semrush, check:
-
their top-ranking pages
-
their backlinks
-
their content length and structure
-
their posting frequency
-
their keyword choices
This isn’t copying — it’s learning from what already works, then creating something better and more useful.
How to Use This Analysis to Build a Smart SEO Strategy
Great — you now have all the raw ingredients.
Here’s how to turn them into a practical, SarmastDigital-style action plan:
1. Pick realistic keywords
Focus on:
-
medium difficulty
-
real search demand
-
matching search intent
2. Create content your users actually want
Use your research to plan 12–24 blog posts based on:
-
trending topics
-
competitor gaps
-
questions users ask
-
product or service needs
3. Use internal linking wisely
Connect relevant blog posts together so Google understands your site structure.
4. Build simple off-page signals
Start with:
-
social media profiles
-
free guest posts
-
niche forums or communities
-
collaborating with small websites
5. Track your progress regularly
Every 2–4 weeks, check:
-
Google Search Console
-
keyword rankings
-
traffic changes
Small improvements add up — trust the process.
Conclusion
Running a Basic SEO Analysis for Your Website gives you the clarity and confidence you need before you start creating content or investing in off-page work. It helps you choose smarter keywords, understand your competition, estimate ranking timelines and build a strategy that actually fits your niche.
If you want to take the next step, check out our upcoming guide on Using SEO to Support Your Brand Visibility — the perfect follow-up to this article.
FAQ: Basic SEO Analysis for Your Website — Quick Checklist
1. How often should I run a basic SEO analysis?
Every 2–3 months. SEO changes, trends shift and competitors update their content.
2. Is a basic SEO analysis enough for beginners?
Yes. It’s exactly what you need when you’re starting. More advanced analysis can come later.
3. Do I need paid tools to run an SEO analysis?
No. Google Search Console, Google Trends and Ubersuggest’s free features are more than enough at the beginning.
📱 See It in Action
Watch our short Instagram reel to see how these strategies come to life 👇
big goals, small steps 💫